The Growth Engine | Prepared for Dr. Jason Marr

Where We Are

You're Already One of Our Biggest Wins

When we started, you had deep expertise and a quiet feed. Today you're our flagship case study, the clinic other doctors watch to see what consistent, high-authority content actually does.

~2 yrs Partnership since Aug 2024, one of our longest-standing clients

$14.60 Cost per lead on Meta, even through your slowest season

2x Return on ad spend at the bottom of the year, before optimization

1,700+ Leads captured and sitting in your database, ready to reactivate

The foundation is built. The reach is real. Your next 32 reels are already recut and queued for this quarter. What's missing isn't effort. It's tying the front end and the back end together so nothing slips.

Your Front Door Works. The Back End Is Leaking.

The content and the ads bring the right people in. The problem is what happens after they raise their hand.

1,700 leads going cold

The automation feeding your nurture list broke, so new leads stopped syncing and a database you already paid to build is sitting untouched.

No-shows clogging the calendar

The old lead form was too easy to fill out, so browsers booked free consults and ghosted. We've already rebuilt it with friction to fix this.

A database nobody's working

Those 1,700 people already raised their hand. Right now nothing re-engages them, and that's some of the cheapest revenue you'll never see.

No game plan to fix it

These are all solvable, but they need a clear plan and someone keeping an eye on it, not another tool that gets set up once and forgotten.

Your front door works. The money's leaking out the back. The Growth Engine plugs the gaps.

The Solution

The Megafon Growth Engine

One team, one plan, everything pulling in the same direction. Three pieces fill the top of your funnel with the right patients, all feeding each other. Then Lead Pace, your new CRM, closes the loop and turns them into booked Resilience Labs.

01

Short-Form Content

32 short-form pieces every quarter, shot, edited, and posted with our HEIT framework (supplement rankings, "you're wasting your money" breakdowns, testosterone and gut). On top of that, we keep recutting and re-releasing your proven past content, and we've already recut 32 of your best performers dropping this quarter, so your feed never goes quiet.

32 short-form / quarter Ongoing recuts HEIT framework

02

Long-Form YouTube Authority

12 long-form YouTube videos every quarter, shot, edited, and published. Each one earns deep trust, ranks over time, and funnels viewers to book a free consult, so the authority play feeds your calendar, not just your view count.

12 long-form / quarter Funnels to free consult Trust + ranking

See the system →

03

Paid Patient Acquisition

Meta lead campaigns managed and optimized daily, now running on the new higher-friction lead form we built to cull no-shows and surface serious buyers. We'll help you get it fully connected, then scale the budget the way we did the month you booked 14 conversions.

New qualified lead form Daily ad management Retargeting

New this year · The difference maker

The Engine Behind the Engine

Content, YouTube, and ads fill the top of your funnel. Lead Pace is what finally closes it. It's our CRM, and it turns every lead you've ever captured into a booked patient on autopilot. This is the piece you've never had, and it's the one that changes everything.

Automated email

Every lead gets the right sequence the second they come in. Nothing goes cold while you're in clinic.

Automated SMS

Text follow-up that actually gets opened. Reminders, reactivation, and rebooking, all firing on their own.

Your 1,700, reactivated

Your entire database loaded and worked. The cheapest revenue you'll ever generate, finally switched on.

No-show recovery

The moment someone misses, Lead Pace chases the rebook on its own. Your clogged calendar, unclogged.

One dashboard

Every lead, booking, show rate, and conversion in one place. No more Calendly, Flowdesk, and Meta across five tabs.

Fully done for you

We build it, load it, and run it on Lead Pace. You never touch an automation. It just works in the background.

For two years we've poured the right patients into the top of your funnel. Lead Pace is what stops them leaking out the bottom. This is the piece that turns everything you're already paying for into booked chairs.

Starting Day One

The Game Plan: Your First 30 Days

This isn't a someday roadmap. These are the exact next moves from our last call, the fastest wins sitting in your funnel right now.

01

Your next 32 reels are already cut

We took your top performers and recut them with HEIT. They start releasing this quarter, so there's zero gap in your feed while everything else gets dialled in.

02

Your new lead form is live

We've already rebuilt it with friction (readiness, real health goal) to filter browsers and lift your show rate. Done.

03

Get it fully connected

Make sure the new Meta lead form is wired into your follow-up so no lead is missed. We'll walk you through it.

04

Move you onto Lead Pace

We set you up on Lead Pace, our CRM, so every new lead lands in one place and nothing falls through Zapier and Flowdesk anymore.

05

Turn on the 1,700-lead reactivation

We load your database into Lead Pace and switch on the email and SMS sequences, so the cold leads start warming up on autopilot.

06

Scale the spend

With the form and follow-up dialled in, push the budget the way we did the month you booked 14 conversions. That's the next lever.

The Investment

Everything On One Platform

Lead Pace is the piece that was always missing, the CRM that works your database with automated email and SMS on its own, in the background. With it built in, the rate is $6,000 a month, and you're getting $9,500 of systems on one platform, all anchored by the engine that finally converts your leads.

Short-Form Content System 32 short-form / quarter + recuts $3,500/mo

Long-Form YouTube Authority 12 long-form / quarter $2,500/mo

Paid Patient Acquisition Meta ads + new lead form $1,500/mo

Lead Pace CRM + Automation Email, SMS, reactivation, one dashboard $2,000/mo

À la carte total $9,500/mo

The Growth Engine ~ Partner Rate

$6,000/mo + GST

One team, one plan, everything connected. A 12-month partnership with a 6-month love-it-or-leave-it guarantee. Ad spend billed separately to Meta.

12 Months to Compound. A 6-Month Way Out.

A connected engine compounds. Content builds on content, your database warms, your authority stacks. That needs real runway, so the Growth Engine is a 12-month partnership. But you're never trapped in it.

If you're not feeling it at the 6-month mark, you walk. No penalties, no questions. Half a year is more than enough to know it's working. The term buys the runway to build something that compounds, and the 6-month out keeps the risk on us.

You Don't Need a Testimonial. You Are One.

This is the story you're already living. A full year of results, in your own words.

Dr. Jason Marr, 1 Year of Results

Patient volume, revenue growth, and what compounded over twelve months of showing up. The Growth Engine is built to make year three the strongest yet.

From Startup to $1M+

How Meta ads helped a clinic cross seven figures.

40% Revenue Growth in 12 Months

The strategy that added 40% top-line revenue in a year.

The Honest Questions

Is this more than I'm paying now?

It's $6,000. The jump from your $5k is one thing: Lead Pace, our CRM, fully set up and running your back end with automated email and SMS, on top of the long-form YouTube authority. Your 1,700 leads finally get worked on autopilot instead of sitting cold. A la carte these pieces run $9,500, so you're still getting them at a partner rate.

What actually happens when my current agreement ends?

Nothing breaks. We roll straight into the Growth Engine so there's no gap in posting, ads, or follow-up. The transition is invisible to your patients.

Are you running the reactivation for me?

Yes, fully. It all runs on Lead Pace, our CRM. We load your leads, build the email and SMS sequences, and turn them on. No more stitching Zapier and Flowdesk together. One platform, done for you, and you watch it work from one dashboard.

Will more friction on the lead form hurt my cost per lead?

Your cost per lead may rise slightly, and that's the point. We're trading a pile of no-shows for fewer, more serious people who actually show up and convert. A higher show rate on a clogged calendar is worth more than cheap leads who ghost.

Does the avatar / Dad Hero idea fit into this?

Yes. The engine is the foundation, and experiments like Dad Hero and AI content ride on top of it. Once the core is humming we'll find the right place for them, without pulling focus from what's already converting.

Am I locked into a long contract?

It's a 12-month partnership, because a connected engine needs runway to compound, but it comes with a 6-month love-it-or-leave-it guarantee. If you're not feeling it at the halfway point, you walk with no penalty. The term gives us room to build, and the 6-month out makes sure the risk stays on us.

Let's Build Year Three

If you're in, here's exactly what happens next:

1

Green Light

We align on the plan today and give it the go.

2

Lock In

One 12-month Growth Engine agreement, signed before June 28 so there's no gap.

3

Connect & Roll

Lead form connected, the 32 reels start dropping, and we map the 1,700-lead reactivation.

4

Scale

Push ad spend and let the connected engine compound.

This is built specifically for you, Jae. Let's lock in year three.

Let's Lock In Year Three

Everything We've Built, Now One Engine